'Business' doesn't have to be a dirty word in the creative sector. It is by harnessing business that creative people empower themselves to bring their full creative vision to life. Business is the servant, not the master, of bringing creativity into the world. 'The Creative Entrepreneur' focuses on the stories of high-profile creative leaders, with these vital voices showing that creators are also entrepreneurs, who harness business to achieve success....

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This book gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and...

In the beginning was the Word. Now there's PowerPoint. It's used for weddings, warfare and webinars, for literature, lessons and law. And, of course, to tell everyone that Q4 is going to be a lot more challenging than Q3. PowerPoint is probably the most successful piece of software in history - but do you know who invented it? Or why it's banned in American courtrooms? Or which Pulitzer Prize-winning novel has a chapter entirely in PowerPoint? At...