Business

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools - including shoppable posts, devoted business profiles, and advanced analytics - and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of...

A cyber attack is any attempt to gain unauthorised access to a computer, computing system or computer network with the intent to cause damage. Cyber attacks aim to disable, disrupt, destroy or control computer systems or to alter, block, delete, manipulate or steal the data held within these systems. Even if small businesses don't currently have the resources to bring in an outside expert to test their computer systems and make security recommendations,...

The big ideas that you?ll need to run your small business So, you?ve decided to take the plunge intobeing anentrepreneur. (Congratulations, by the way!)Do you need advice about business structures, marketing, hiring employees, keeping the booksormodelling financial scenarios?You can do it all, withGetting Started in Small BusinessForDummies. Turn your bright idea into...

Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide. Combining clear, jargon-free language and bold, explanatory illustrations, 'How to Start Your Own Business' shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding.

For those hoping to improve their work/life balance, this book offers the perfect mix of clear advice and practical suggestions to help you work out your priorities, reduce your stress levels, and identify the positive steps that can make your life easier. If you feel overwhelmed by the constant juggling of different areas of your life, this book can help. There's so much pressure on many people today to succeed at work that sometimes 'real life'...

Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities. This book is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams...

From Victoria Glendinning, winner of the Duff Cooper Prize, the James Tait Black Prize and (twice) the Whitbread Prize for Biography. Who was John Lewis? What story lies behind the retail empire that bears his name? Born into poverty, John Lewis was orphaned at the age of seven when his father died in a Somerset workhouse. Dreaming of a better life, the young man travelled to London at the start of what would become a retail revolution. From early...

Are you looking for a flexible way to earn more cash that fits in around your family? Have you always wanted to start your own business but aren?t sure how? Do you dream of the freedom to set your own schedule and work from home? Jody Allen will show you how to make it happen. Jody, also known as the Stay at Home Mum, has been there and done it herself. She was made redundant while pregnant with her second child and, inspired by necessity, built a...

This authoritative, focused guide by two of the UK's brightest young entrepreneurs - 'The Apprentice' runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, it covers every tier of the business development process, from start-up to exit, offering practical, implementable...

This is a practical, accessible guide to starting a side hustle to help you avoid wasting your time, money, and efforts. Are you feeling overwhelmed by all the information out there about starting a side hustle? Do you have a great business idea but no clue where to start? Are you looking for advice to help you build the portfolio career of your dreams? This is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel...